I launched and led the marketing campaigns for American Pickers from day one.

At their heart, the American Pickers campaigns celebrate Americana. They’re part Sanford & Sons, part Indiana Jones, part On The Road. And at the center of it all are two childhood friends, bonded by their love of finding ‘rusty gold’ on backroads and in barnyards all across the U.S.—turning their passion into a business. It’s the American dream, personified.

The goal is always to infuse the spirit of America, and more specifically, American nostalgia into every piece of content.

And whenever possible, lean on the power of Jack White and his music.