I oversaw the launch and subsequent marketing campaigns for The History Channel’s Car Week.

The Car Week creative takes a nostalgia-driven yet self-aware approach to early 1980’s pop culture. 

A mixtape of television (Knightrider, The A-Team, CHiPS), film (Delta Force, Tron, Rocky 4), and stunt performance (Evel Knieval, Bud Ekin) tropes meant to highlight that era of marketing with a wink and nod.