I oversaw marketing for the final three seasons of Vikings, collaborating with series creator Michael Hirst and MGM to capture talent-led content, including teases, images, videos, and social assets.

We launched ambitious Comic-Con campaigns with series artwork, panel trailers, immersive SDCC booths, and activations like a Viking funeral procession and ship funeral pyre in San Diego Bay.

The main campaigns followed, featuring trailers, teases, behind-the-scenes footage, and other short-form and social content.