I led the 360-degree marketing campaigns for Project Blue Book, collaborating closely with A+E Studios to produce talent-forward materials, including PSAs, teases, image spots, series art, and social assets.

We launched multiple Comic-Con activations featuring art, panel teasers, and trailers, setting the stage for robust main campaigns. These included teasers, trailers, image spots, episode epilogues, recaps, custom behind-the-scenes content, and a striking New York Times cover wrap.

Drawing inspiration from the Cold War and atomic age, the campaigns embraced the noir-inspired visual, tonal, and design aesthetics of the era, immersing audiences in the show’s evocative historical backdrop.