Starting in its fourth season, I oversaw the art, video, and paid social marketing campaigns for Mountain Men.

Mountain Men embodies an ethos. It’s a calling to live simply, sometimes in harmony, sometimes at odds with nature. As Eustace Conway would say, it’s about “living for a living.”

Our marketing celebrates this lifestyle, romanticizing the traditions of Henry David Thoreau, Ralph Waldo Emerson, and Jack London, which still resonate today. This is evident in the fact that the One with Nature piece was sampled in Justin Timberlake’s Livin’ Off the Land.

Curious how that came together? Ask me about it sometime—spoiler: it involves Pharrell Williams.